Alice Weber Branding

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Alice Weber
2022
Identity and Branding


Branding develop for ballet classes lead by Sydney based dance teacher and artist Alice Weber, featuring logo design, an invoice template, business cards, and social media templates.

Playing with a juxtaposition between organic curves and harsher lines the logo’s custom letterform references the multifaceted aspects of ballet, highlighting a contrast of movements and dark / light aesthetics.

The logotype features characteristics traditionally seen in Gothic typefaces used during the time of ballets emergence, bringing a dramatic yet precise expression to the logo.

The palette was developed with a focuses on tonal 'archive' colours contrasted with a vibrant chartreuse to add an energy to the aesthetic understanding.